Jorts

Jorts is a snack company with its headquarters in Trolberg. Their main product is salty snacks in the shape of shorts, which make appearances in several episodes throughout the animated series.

Jorts are sold in red, orange and yellow bags. Their mascot is an anthropomorphic Jort with arms, legs and a face. Depending on the bag, the mascot is either smiling or frowning.

Role in the series
The company played a key role in "The Jorts Incident", when their delivery man Gil Jones accidentally became the new host of the Tide Mice. The mice infested the building and rapidly multiplied. Their luck caused Jorts to grow into a multinational, with Gil becoming the CEO of the company and their product rising in popularity to the point that it is even served in restaurants, and not even The Committee of Three can resist them. It is unknown if the company remained this successful after the Tide Mice where all caught and banished.

Besides "The Jorts Incident", Jorts are seen multiple times throughout the series:
 * In "The House in the Woods", Johanna stress-eats a bag of Jorts as she worries about Hilda's whereabouts.
 * In "The Nisse", Johanna buys a bag of Jorts for Hilda to bring on her Sparrow Scout camping trip.
 * In "The Black Hound", Hilda brings Jorts along on the camping trip and uses them to distract Jellybean while fleeing from him.
 * In "The Troll Circle", Erik Ahlberg's Safety Patrol zeppelin is seen flying over the Jorts Headquarters.
 * In "The Eternal Warriors", Hilda and Frida are seen with the snack on their trip to see the screaming stones.
 * In "The Replacement", a bag of Jorts can be seen inside Alfur's clock.
 * In "The Stone Forest", David offers a bag of Jorts to a Troll so it leaves them alone. Also, Tontu found himself at the Jorts Headquarters while traveling through Nowhere Space to find Hilda and Johanna.

Trivia

 * Besides regular Jorts, the company also briefly produced Jumbo Jorts; clothing sized Jorts. A commercial for them is seen during "The Jorts Incident".
 * According to the article about Time Worms in Hilda's Book of Beasts and Spirits, a bag of Jorts is among the objects that are known to have been used to time travel.

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